Services

We employ a full range of qualitative and quantitative research techniques to meet your research objectives.

We combine the results of high-quality fieldwork with our experienced research team to deliver more than data, we produce, insightful, actionable results.

We’ll partner with you. Our team works to fully understand your strategic objectives, which then allows them to design an appropriate methodology and carry out the research successfully.

Qualitative Research

Metroline is your one-stop shop for all your qualitative research needs.

Our professional moderators have a broad range of experience in techniques, products and categories.

We will recruit or manage your groups in any city, in Canada, the U.S. and internationally. All groups in English Canada are recruited from our in-house telephone centre. French Canada recruiting is sourced from our trusted and experienced Quebec affiliates.

Conduct focus groups, small groups, paired or individual depth interviews to find out the ‘why’ answers:

• Exploratory/Idea Generation
• Branding
• Creative Testing
• New product ideas/development
• Web testing/software testing

What form will your research take? Where are your customers? What do you want to know? These are all questions that will help our team determine the best way to get the information you require.

That could include online research – online groups, telephone focus groups, chat rooms, short term communities, online bulletin boards, immersion/observation techniques such as in home family interviews, shopping trips, and more.

Quantitative Research

Metroline Research Group employs a broad spectrum of methods and techniques to provide the solution you need.

We specialize in custom-research studies and tracking studies. Our extensive knowledge of quantitative methodologies and questionnaire design allows us to select the most effective means of pursuing your research objectives:

• Telephone Surveys
• Central Location Testing
  • New product testing
  • Packaging designs/options
  • Taste tests
• Product placement/testing
• Mystery Shopping
• Online research

The robust software used by Metroline allows for a wide variety of design elements. Host the survey anywhere on the web where it can be linked – Metroline’s site, your site, a client’s site. Wherever the hosted survey is located, the data resides with Metroline.

Access the survey in many different ways at once.

• Invitation based e-mails sent to a mailing list or customer database
• Option to complete a traditional mail survey on-line by including the url with the paper copy
• Active links on any web site – a client site or search portals
• Pop-up windows

Design the look and feel of the survey and have it stand independently or create a look and feel for the survey to be consistent with your web site.

What do you need to explore? Depending on the objectives of the research, ask different types of questions:

• Simple yes or no answers
• Rating scales – Agree/Disagree, Interest/Not Interested
• Multiple choice questions – branding/awareness, etc.
• Open-end text questions – Why do you say that?
• Show images and obtain feedback
• Print advertising concepts
• Packaging/design ideas
• Play audio or video clips and explore message, impact, etc.

CONDUCT & PRIVACY

Metroline Research Group is guided by Principles and Standards published by the Marketing Research & Intelligence Association (MRIA), of which we are long-standing members.

All personal information provided or collected from participants during the research process is protected and kept confidential, in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA).